PROJECTS
PRADA
PARADOXE INTENSE POP-UP
September 2023
New York City
Agency: Gradient Experience
To celebrate the launch of their newest unique fragrance, Paradoxe Intense, Prada sought to create a 3-Day Immersive Consumer Pop-Up experience. Drawing from the buzz of New York Fashion Week, guests were invited to "explore explore and express the paradoxical multi-dimensions of women" through product sampling, elevated product display, UGC Photo Opportunities, Onsite Sales with GWP, and a refreshing matcha bar.
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EVENT ELEMENTS: Custom Fabrication, Raw Space Transformation, UGC Photo Moments, Social Media Content Capture, Influencer Strategy, Product Display and Sampling, Onsite POS with GWP
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EVENT RESULTS: 18.5 Million Impressions, 17.5k Samples Distributed, $45k Event Sales
iT COSMETICS
iT CAFE
April 2024
New York City
Agency: Gradient Experience
To celebrate the launch of their new CC+ Natural Matte Cream formula, iT Cosmetics developed an exclusive VIP event and 2-Day consumer pop-up designed to leave a lasting impression and ensure brand visibility beyond the party.
Guests were invited into an on-brand "cafe," featuring shade matched cake pops, product display, personalized shade matching, UGC Photo Opportunities, Brush Engraving, and even an on-brand Claw Machine.
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EVENT ELEMENTS: Raw Space Transformation, Custom Guest Giveaways (Shade match cake pops, product), Product Display, Personalized Shade Matching and Sampling, UGC Photo Opportunity, Influencer Strategy​
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EVENT RESULTS: 17 M+ Reach, 18 M+ Impressions, 190K Engagements​
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JAMES B. BEAM DISTILLING CO.
2023 TENTPOLE EVENTS
Kentucky
Agency: Gradient Experience
Highlighting the history and iconic brand presence of James B. Beam Distilling Co. and its portfolio of products, the family-owned and operated brand sought to raise awareness, engage and increase brand loyalty, generate buzz, and encourage sales through curated tasting and storytelling events in key markets.
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Leveraging existing events and bourbon culture, James B. Beam Distilling Co. invited guests and friends of the brand to two tentpole around Kentucky Derby and the annual Kentucky Bourbon fest.
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Kentucky Derby (September 2023): In celebration of one of the region's most honored traditions, James B Beam Distilling Co. welcomed guests to their Clermont, Kentucky campus for a Derby-themed taste of Beam, including exclusive tastings and master classes led by father-son master distillers Fred and Freddie Noe, an on-theme hat wall photo opp, curated cocktails and bites from the on-site Kitchen Table restaurant, custom sketches, elevated florals, and live music to top off the festivities.
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Kentucky Bourbon Festival (September 2023): An annual celebration of bourbon culture and Kentucky tradition, the brand engaged existing fans and collectors of Beam as well as curious visitors in an elevated and carefully designed tent at the Bardstown, Kentucky Kentucky Bourbon Festival.
Guests enjoyed samples of special edition bottles and signature cocktails, a brand storytelling product display, a custom photo opportunity, event-exclusive bottle sales, and meet-and-greet opportunities with Fred and Freddie Noe.
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ELEMENTS: Custom fabrication and spatial design, Educational Product Display, Product Sampling and Engagement, Floral Enhancement, UGC Photo Opportunities, Live Music, Elevated Food and Beverage Concept
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VIKTOR&ROLF
GOOD FORTUNE POP-UP
August 2022
Los Angeles
Agency: Gradient Experience
To celebrate the launch of their newest fragrance, "Good Fortune," Viktor&Rolf team was looking to host a consumer-facing Pop-Up in Los Angeles.
Targeting a “modern mystic” audience of 18-34, the brand was seeking a non-traditional experience inclusive of instagrammable moments (photo moments), impactful fragrance testing, and always-on activations (tarot card reader) to drive consumer engagement and sales.
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The brand leveraged "Good Fortune" Brand Ambassador FKA Twigs, an intimate and enchanting Influencer-only experience and performance was created as an extension of the Pop-Up to amplify awareness and buzz through online engagement.
ELEMENTS: Custom fabrication and spatial design, Raw space transformation,Thematic Product Display, Product Sampling and Engagement, Floral Enhancement, Onsite Content Capture, Social Content and Influencer Strategy, Live Talent Performance
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RESULTS: 12M+ Social Impressions, 10K+ Organic Social Impressions
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THE HOUSE OF SUNTORY
TALES OF THE COCKTAIL
July 2023
New Orleans
Agency: Gradient Experience
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In celebration of the 100th Anniversary of Suntory Whisky, The House of Suntory wanted to create a one-night-only branded experience at Tales of the Cocktail 2023 in New Orleans
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Inspired by the nightlife of Osaka, guests were transported through a Tokyo back alley to collect a ticket that granted them access to a Shinkansen Train Station-themed bar, complete with a mirror wall train graphic, inventive cocktails, and station sounds. Visitors continued their journey to conclude their evening in an elevated Osaka alleyway, complete with a live DJ, modern Japanese bites, brand storytelling graphics and posters, and signature Suntory highballs.
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ELEMENTS: Custom Fabrication, Custom Graphic and Vinyl Design, Elevated Food and Beverage Concepts, Cultural Hospitality, UGC Photo Opportunities, Live Music, On-Site Content Capture, Multi-Sensory Elements (Audio/Visual), Brand Storytelling
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GENESIS
GENESIS X SPEEDIUM COUPE REVEAL
April 2022
New York City
Agency: Gradient Experience
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To celebrate their new electric Genesis X Speedium Coupe, Genesis wanted to reveal their new model to a select group of press and brand friends at their headquarters and cultural oasis in NYC, The Genesis House.
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A multi-sensory presentation highlighted the power and speed of the Speedium Coupe in an intimate fashion.
Guests experienced Korean "Som-Nim" hospitality via modern luxury as the existing space was elevated through carefully planned floral and lighting design, culinary experience, and innovative automotive concepts.
ELEMENTS: Automotive Concept Reveal, Multi-Sensory Elements, Live Moments, Elevated Food and Beverage Concept, Cultural Hospitality, Luxury Design
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TATCHA
FOREST AWAKENING IMMERSIVE POP-UP
February 2023
Los Angeles
Agency: Gradient Experience
To celebrate the launch of their first-ever, Hinoki oil infused Body Care collection Tatcha sought to create a consumer-facing, eye-catching Pop-up close to Sephora to encourage retail sales.
The three-day activation included a 4D projection room that allowed visitors to experience the calming ritual of forest bathing; educating viewers on phytoncides and the power of scent.
An on-brand interactive room served as a brand education moment, with an outdoor footprint encouraging further engagement through product display, a branded matcha cart, and a Japanese Wishing Tree with a charity integration.
ELEMENTS: 4D Projection Installation, Brand Education, Product Sampling, Retail Space Takeover, Charity Integration, UGC Photo Opportunities, Interactive Product Display​
RESULTS: $20k over Sales Goal, 9K+ Foot Traffic, 1.1 M Social Impressions
FARFETCH
ESTEBAN CORTAZAR 20TH ANNIVERSARY PARTY (ART BASEL)
December 2022
Miami
Agency: Gradient Experience
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In celebration of the 20th Anniversary of Miami fashion designer Esteban Cortazar, and to highlight the release of his collection on their site, Farfetch partnered with Esteban to transform the iconic Faena Theater into a 90s/200s inspired South Beach Nightclub for one night only during Art Basel.
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Friends of the brand, including VIP guests Diplo, Cuba Gooding Jr., and J Balvin joined the party as the event became one of the most sought after and talked about events of the week.
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The event featured guests outfitted in Esteban Cortazar designs, dynamic custom lighting design, curated cocktails, UGC photo opportunities, and live DJ performances to elevate the moment and draw press and media buzz.
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ELEMENTS: Custom Lighting Design, Press and Influencer Strategy, Product (Fashion) Feature, Live Performances, UGC Photo Opportunities, UGC Photo Opportunities, Live Event Content Capture
RESULTS: WWD Press Coverage, Social Buzz
